Factors of Planning and Other Functions of Management Essay

With over 300,000 people world wide, AT&T is truly a global Fortune 500 company with a significant presence in the communication industry. With impressive growth, executives and managers need to develop a strategy that allows AT&T to connect with their customers and manage the contributing factors to their success. As stated in the AT&T Annual Report (2007), â€Å"AT&T was able to increase their annual income by 98.3%.† This amazing growth occurred in all sectors of their revenue stream and made 2007 a historic year financially for AT&T. AT&T Chairman, CEO and President, Mr. Randall Stephenson also states in the annual report (2007, p. 8) â€Å"there is one word that best describes what AT&T does and it is connected.† A simple vision that clearly describes what AT&T does for their customers to drive growth in their organization. In order for a company to succeed in today’s market, the product appeal to a global audience is imperative. Although AT&T did not begin as a business that offered products and services globally, AT&T’s network now includes 38 internet data centers on four continents across the globe (AT&T, 2008). AT&T offers a variety of communication products and services that appeal to individuals and companies. The demand for these types of products and services is on the rise, especially within major corporations. Given this demand, AT&T has developed and maintained an advanced and powerful communications network. AT&T is an industry leader of communication services, which serves millions of individuals and businesses on six continents (AT&T, 2008). The economy is an external factor that influences how AT&T manages rapid change. For example, with home foreclosures at a record high, the demand for landline telephone service is decreasing. Meanwhile the demand for wireless service is increasing. AT&T continues to focus on advancing wireless products (AT&T, Vonage, 2008). AT&T has acquired many smaller wireless providers, which allows them to become the top provider of wireless services in the United States. Cingular wireless is one of the wireless companies that AT&T bought out. After the purchase of Cingular wireless, AT&T began, promoting the â€Å"new† AT&T, the one-stop shop for all kinds of communications  and entertainment services (Goodbye Cingular, 2007). As early as 1885, AT&T began providing telephone service in the United States. To see the vast growth in their technology over the past 100 years is amazing. The service initially started with one-line calls or the ability for only one person to make a telephone call at a time and it now services over 70 million customers. The costs have decreased significantly over the decades as well. In 1892, a long distance phone call from New York to Chicago would cost about $9 for the first five minutes; rather expensive for that period in time. Today, AT&T has grown to be the world’s largest communications carrier and provides services for a broad spectrum of customers from residential to commercial, like the Fortune 1000 companies. Other than the typical local and long distance voice services for the residential customer, AT&T also provides high speed internet access, home networking, Wi-Fi, and wireless voice and data services. According to AT&T’s website (2008), they provide businesses with â€Å"access to one of the world’s most advanced IP networks.† AT&T provides the corporate community with technologies, such as, Voice over IP (VoIP), enterprise mobility solutions and Virtual Private Network (VPN) connections. To keep up with today’s vastly growing field of technology, AT&T (2008) â€Å"†¦recently switched on the nation’s first coast-to-coast IP/MPLS network†¦Ã¢â‚¬  In the United States alone, AT&T’s wired network encompasses 61.6 million access lines and has 14.2 million high speed internet subscribers. In 2008, AT&T plans to expand their current 64,000 Wi-Fi hot spots to more than 70,000 locations also launch more of their multi-screen services. AT&T embraces technological innovation to convert ideas rapidly into useful products and services. AT&T’s management and planning functions focus on the company and its customers while applying principles of sound, responsible and forward-looking stewardship to the needs of society. Today, AT&T is rethinking management functions and planning in terms of the Internet and new culture and capabilities. E-business (electronic business), derived from  such terms as â€Å"e-mail† and â€Å"e-commerce,† is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. E-business allows AT&T and other companies to use the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to participate in joint research. AT&T’s involvement with technology innovation such as e-business influences a range of criteria, including customer relationship performance, sales-based outcomes, and a general measure of organizational performance. The moderating role of AT&T’s management team’s involvement suggests that management â€Å"championing† the initiatives is crucial for successful results of the e-business market tendencies and new business development possibilities (AT&T, 2008). Alexander Graham Bell made the first telephone call to Watson about 150 years ago. One century ago, there were 10,000 telephone companies battling for their share in the voice communication market. AT&T battling in the communications market, realized in order to continue innovation, a sustained research and development component was needed. Early in 1925, AT&T determined they could not do this alone and made a series of strategic acquisitions and uniform standards. In the late 20th century, AT&T acquired Bell Labs that focused on computers, information and communications science. According to AT&T (2008), â€Å"Recognized as a pioneer in the IT revolution of the late 1990s, direction of innovation at AT&T Labs influences not only the ways we live and work today but our lives and the workplace of the future. With these guiding principles, our work in development, creativity and innovation lead to improved social, economic and environmental opportunities for AT&T communities.† ( ¶13)AT&T has made significant innovative contributions to the history of American business and global technology. Listed are a few of these accomplishments including:High-fidelity recording (1925), First TV transmission (1927), Trans-Atlantic radiotelephone (1929), Radio astronomy (1933), The transistor (1937), The first computer (1939), The laser (1960), Optical fiber communication (1977), Cellular technology (1983), Speech recognition and synthesis (1992), Voice over IP technology (1995), Quantum computing (1999), Internet Project predictive and proactive  network security (2005) (AT&T, 2008). AT&T noted on their website (2008), â€Å"Despite its pioneering efforts in other areas of the company, including diversity, customer service and human resources, AT&T’s reputation for innovation remains closely tethered to AT&T Labs.†( ¶ 4)AT&T realizes that diverse, talented and dedicated people is key to the company’s success. In fostering diversity and inclusion, AT&T has created a better business environment, one that makes the company an employer of choice, a preferred business partner and important contributor to the community. The company’s philosophy is to provide employees with continued opportunities to grow and develop their careers. Management is charged with successful implementation of various diversity initiatives as part of this philosophy. AT&T leaders are expected to understand the importance of cultural competency. To support this principle, AT&T provides career development initiatives. AT&T’s commitment to diversity remains a top priority for the company. AT&T’s diverse workforce is an asset to the company and a result of its commitment to recruit and hire the very best talent. AT&T currently conducts business in more than 150 languages and advertises in top languages in selected states. AT&T leaders and employees practice respect for differences in their daily interactions. By understanding the various regions served, AT&T management is better positioned to plan for and meet the unique needs of customer’s wherever it does business (AT&T, 2008). With over 300,000 working for AT&T ensuring ethical behavior is very important. Ethics and Governance are the standards in which the company, including all employees, must adhere to in all aspects of conducting business internally and externally. AT&T has adopted a simple statement â€Å"Do what is right† as their motto for ethical conduct by all employees and directors. (Governance, 2003-2008)AT&T has four guiding principles stated in their Code of Ethics and Guiding Principles manual on how to treat customers, investors and employees. Those principles are; Talk straight and Follow Through, Lead by Example, Work Together, and Deliver our Future. These four statements are the fabric to AT&T’s principles and make it clear as to what is expected when working for or dealing with AT&T. In today’s  environment, ethics have become a serious issue. Directors and managers, as well as employees, are becoming more liable with respect to moral decisions they make at work. Enron is an example of how deceit by a few individuals caused such a ripple effect on the finances of many. Companies like AT&T need to touch the moral being of each employee to ensure its customers, shareholders and all parties vested in them are not affected by one’s poor judgment. In concluding, with this impressive growth, executives and managers needed to develop a strategy that allowed AT&T to connect with their customers and manage the contributing factors to their success. Through innovation and diversity, AT&T has grown from a company that started with one-line calling to a multi-million conglomerate, servicing millions of customers around the globe. In keeping up with technology and continuing to implement new corporate strategies, AT&T will continue to grow both financially and globally. AT&T will continue to be a leader in their field for many years to come. References AT&T Inc., (2008), All about AT&T Company, Retrieved April 8, 2008, from att.comAT&T Inc. (2007) Annual Report, p. 8, 29. AT&T, Inc. (2008), retrieved April 8, 2008, from att.com/gen/investor-relationsAT&T. (2008). Enterprise Services. Retrieved April 6, 2008, from att.com/gen/general/AT&T Governance, Corporate Social Responsibility (2003-2008). AT&T Knowledge Venture, Retrieved April 10, 2008, from att.com/corporate/citizenship/htmlAT&T, Vonage, Comcast spool the economy. (2008, January). TelecomWeb News Break. Retrieved April 6, 2008, ProQuest database, University Library. Goodbye Cingular, hello again AT&T; AT&T’s acquisition of Bell South began process. (2007, May 21). The New York Times, Grand Rapids Press, Grand Rapids, MI, Retrieved April 9, 2008, from ProQuest database, University Library,

A Comparative Analysis of Digital and Offset Printing

The advent of the traditional printing was a great reform in the business community. Although a need was always felt for a printing device which can eke the printing process of short-run four-color jobs. Before the era of the digital printing wave in shape of Indigo, Docucolor and Heidelberg, the task was a dream for every business organization as the printing with four colors at small scale was very costly and inefficient to print. With the invention of digital printing technologies the printing was revolutionized and new standards of improved printing quality in a cost-effective manner was settled.   The digital transformation wave included valuable products such as Heidelberg Quickmaster DI.   The invention of the digital press includes cost effective and production efficient products such as HP Indigo and The Xerox iGen 3, which fulfilled the long lasting needs of the businesses.Offset Printing:With the advent of the digital printing although the printing process is revolutio nized but this has not effected the importance of the traditional offset printing.   It is a speculation that the traditional offset printing will become obsolete in future but still it will take years. The importance of the traditional printing depends upon the nature of job as some printing jobs are over sized and cannot be undertaken through using a traditional press.The choice of the technology depends upon the nature and specification of the job. In order to choose the most effective and relevant technology, it is important for the management to choose right and cost effective printing solution for the business with the consultation of specialized printing consultants. (Digital Synergy, 2007)Comparison between Digital Printing and Offset Printing:With the introduction of advance array of printing devices the confusion has also increased. In order to make a choice between the digital and offset technology it is important to understand the characteristics and performance of bot h the technologies. The printing device with more suitable options related features should be chosen in order to find the most appropriate commercial printing device.Method of printing in Offset Printing:â€Å"Offset lithography is the most common high volume commercial printing technology. In offset printing, the desired print image is burned onto a plate and is then transferred (or offset) from the plate to a rubber blanket, and then to the printing surface. The lithographic process is based on the repulsion of oil and water. The image to be printed gets ink from ink rollers, while the non-printing area attracts a film of water, keeping the non-printing areas ink-free.Mechanical Steps Eliminated in Digital PrintingDigital printing eliminates many of the mechanical steps required for conventional printing, including making films and color proofs, manually stripping the pieces together and making plates.† (Pinsonnault Creative, 2007).Advantages of Digital Printing:The advanta ges of the Digital Printing technology includesShorter turnaround. Same result in case of highest and lowest no. of prints. Through digital printing the accurate numbers of prints can be produced with a least amount of wastage and least variation as compare to the Offset printing techniques.Low costs for high volume printing , although the cost per unit is much more than that of the offset printingCheaper low volume printing. While the unit cost of each piece may be higher than with offset printing, when setup costs are included digital printing provides lower per unit costs for very small print runs. Variable Data Printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customer relatio nship development and advertising. Advantages of Offset Printing:High image quality. Works on a wide range of printing surfaces including paper, wood, cloth, metal, leather, rough paper and plastic. The unit cost goes down as the quantity goes up. Quality and cost-effectiveness in high volume jobs. While today’s digital presses are close to the cost/benefit ratio of offset for high quality work, they are not yet able to compete with the volume an offset press can produce. Many modern offset presses use computer-to-plate systems as opposed to the older computer-to-film workflow, further increasing quality (Pinsonnault Creative, 2007).The one, true choice for offset digital quality:The HP indigo is specially designed in order to meet the quality and color processes demand of offset printing. The easy and instant to dry quality of the ElectroInk used in Hp indigo provides it with cutting edge as compare to other technologies. It is best suited for commercial printing, as it is r elatively cost savvy and efficient in production. The quality of printing is very eye catching and impressive and can be used to attract the customers with a demand of high quality vibrant images.The technology has raised the standard of the print quality, as the advanced pressing power of HP indigo is much more superior as compare to other competing technologies.   The ElectroInk ekes the technology with the production of image with higher resolution, sharp images and vibrant colors. The machine provides the users with the choice of optional 5 and 6-colour inking stations with the luxury of white ink and special invisible inks best suited for the corporate printing.   The Hp Indigo provides an extended array of colors as compare to other digital print technologies.Criticism:â€Å"Early incarnations of the press were prone to suffer from banding and ink adhesion problems, however with newer models these issues have been resolved and would only be seen in unusual circumstances, for example if the operator had the press incorrectly configured.Although, there is still a natural band about 100mm from the trailing edge which can only be seen when printing some colors. To help reduce the band you should adjust the 2nd transfer gap and make sure the press is well greased and lubricated.† (Wikipedia, 2007)

Fast Food And The Obesity Epidemic - 2069 Words

Fast food, in today’s society, has become a major part of individuals’ lives. For it’s easy, quick and cheap food. While any meal with low preparation time can be considered to be fast food, typically it is referred to as low quality, prepackaged foods that have little preparation time. Through further research of fast food restaurants and their role in the obesity epidemic in America, it lead to further conclusions on the need for changes that must be done in order to combat obesity. There are, however, multiple individuals who feel that the fast food industry is simply taking a toll on Americans and their health. For instance, the article â€Å"Don’t blame the Eater† explains the battle of fast food chains in America, and the major causes of this epidemic. Obesity in America, costs the United States about 147 billion dollars annually. In a recent article, Author Eric Finkelstein, a researcher for Triangle Park conducted a study in which explains t he multiple causes and affects of fast food chains and its role in creating an unhealthy society. Considerably, â€Å"The Effect of Fast food Restaurants on Obesity†, an in depth article written by authors Janet Currie, Stefano DellaVigna, Enrico Moretti and Vikram Pathania, share their studies and findings on how fast food chains are indeed a major player in obesity across the country, as well as a leading player in the up rise in health related illnesses. There is a connection between neighborhood scarcity and fast food industries.Show MoreRelatedFast Food And The Obesity Epidemic933 Words   |  4 PagesFast –food Industries are to be Blame for Obesity Visualize the world somewhere a school-age child can step out of his school and walk into a McDonalds. Fast-food causes an array of problems in your body. The food is often high in sugar, fat, and calories while providing very few nutrients. The obesity epidemic Americans face today is a growing problem that affects more than half of the population with growing body sizes and serious medical problems associated with obesity. It is a problem thatRead MoreFast Food Restaurants For The Obesity Epidemic1663 Words   |  7 Pages Fast-food restaurants are very cheap and convenient way to get a quick meal and also in quick, convenient areas. Whether someone is in a hurry or just need something to eat, pulling through a drive through is very simple and a way to get food almost instantly. Obesity is a significant issue in the United States and having America plastered in fast-food chain restaurants does not help the fact, but we can not put them to blame. People need education on nutrition to learn what they need to eat andRead MoreFast Food and the Obesity Epidemic in America Essay1772 Words   |  8 PagesObesity is an epidemic in America, greatly impacting youth, the health care system, and economically vulnerable populations. Among all of the high-income countries in the world, obesity rates remain the highest in the US. According to Harvard, US obesity rates have more than doubled since 1980, although they have remained the same since 2003. (Harvard School of Public Health) Approximately 31.9% of children and adolescents from the ages of 2 to 19 are obese or overweight (NPLAN), while roughly 69%Read MoreEssay about The Obesity Epidemic: Fast-food Companies Are to Blame1766 Words   |  8 PagesObesity has become an epidemic in today’s society. Today around 50% of America is now considered to be over weight. Fast-food consumption has been a major contributor to the debate of the twenty-first century. Chapter thirteen, titled â€Å"Is Fast-Food the New Tobacco,† in the They Say I Say book, consists of authors discussing the debate of fast-food’s link to obesity. Authors debate the government’s effects on the fast-food industry, along with whether or not the fast-food industry is to blame forRead MoreThe Obesity Epidemic in America Essays1082 Words   |  5 Pages Obesity among Americans has been a growing issue in the United States predominantly over the past decade. Many may argue American’s are obese because of poor food choices, over-eating, genetic disposition, lack of exercise, or the environment which one lives, while others blame it all on fast-food chains and restaurants. Throughout my research I have come to find a lot of facts and statistics about fast food consumption causing obesity. Statistics show that without a doubt the United States isRead MoreThe Obesity Epidemic : Obesity Essay1696 Words   |  7 PagesThe obesity epidemic proves to be an issue in America and continues to grow with time. In simple terms, obesity is a disorder where the subject has increasing amounts of fat, leading to health problems in the future. This epidemic has steadily increased in American bodies for decades and researchers have tried to find the root causes of this problem. Though there is controversy as to what is the primary cause of this rising epidemic, it is clear that there are many factors that contribute to theRead MoreObesity Epidemic and Lack of Government Intervention Essay1085 Words   |  5 PagesIs the lack of government regulation causing an obesity epidemic? In America fast food is a staple of many people’s diets. As a result, the United States is now faced with a serious obesity epidemic that continues to grow worse every year. Along with impacting the economy, some of the impacts on people are cardiovascular disease, diabetes, and strokes which are all linked to obesity. According to the CDC, â€Å"The US Department of Health and Human Services discovered that the combination of a poor dietRead MoreIs Fast Food the New Tobacco? Essay937 Words   |  4 PagesIs Fast Food the New Tobacco? When you have a dollar in your pocket for lunch, do you chose the tiny side salad consisting of lettuce and a few vegetables, or a warm, juicy double cheeseburger. The burger will hold you off until dinner and is much more convenient for an employee or student on the go while the salad has the tendency to leave you feeling unsatisfied. The answer seems obvious. We are on the go all the time welcome to 2012, with no time to stop and peel an orange or slice an appleRead MoreObesity : The Obesity Epidemic1509 Words   |  7 PagesThe Obesity Epidemic What is obesity? According to the Health Reference Center Academic, â€Å"Obesity is a clinical condition characterized by an excess of body fat†. Obesity causes serious and life-threatening diseases. Obesity can be calculated using the BMI or Body mass index. The higher the BMI the more obese a person is considered. More than 1 third of the population in the US is obese. Medical costs for treating obesity were estimated at $147 billion in 2008. Non-Hispanic black and Mexican AmericanRead MoreThink Before You Eat673 Words   |  3 Pagespopulation obesity rates are not decreasing, the rates are increasing rapidly. The amount of bad food the population is consuming has affected the nation’s obesity rates, and there should be stop to this epidemic.† The percentage of obese adults has more than doubled over the last 30 years.†(Bad Food? Tax it, and Subsidize Vegetables). Obesity is a fast growing epidemic that we as a nation need to find ways to fight it and p ut a stop to the rapidly growing rates. â€Å"The rising epidemic of overweight

Computer Technology And Its Impact On Society Essay

Computer technology has evolved dramatically over the years and has significantly changed society. As technology advances, it transforms and improves society. Computer-related technology allows for enhancement of social functions previously difficult or impossible to execute. Computers have also accelerated productivity. Much less time is required nowadays to research information. Many in search of jobs and careers have reaped the rewards of computer technology. For too long, finding information about various careers was very difficult and painstaking, but the computer has revolutionized the job-search process. People now have access to virtually endless information on the career of their choice. This has permitted freer access to career opportunities that is appropriate for their lifestyle. People now can locate thousands of jobs opportunities from their personal computers. One other component of careers that has been influenced by computers is the development. Today’s generation could never ever imagine in their wildest dreams about the world, ages before, when there were no computers or any other technologies. So much we have advanced that now every information is just a click away and is in your hands 24/7. All this advancement was possible only with the introduction of a small device called the â€Å"Computer†. The computer is considered the most revolutionary invention of the twentieth century and it appears to be as well. The impact of computer usage can be found inShow MoreRelatedComputer Technology And Its Impact On Society1195 Words   |  5 Pages In the early years of computers, engineers had to believe that their contribution to the development of computer technology would produce positive impacts on the people that would use it. During this period of infancy, ethical issues concerning computer technology were almost nonexistent because computers were not as multifaceted back then as they are today. Computer technology plays a crucial role in all aspects of our daily lives. Different forms of computer technology provide unique functionalitiesRead MoreThe History and Technology of the Computer in the Nineteenth Century1590 Words   |  7 PagesIn our fast pace society, technology is ever changing. This has ultimately resulted in technology always being at our fingertips. On an average day so many people are dependent on computers for their capabilities; including, police officers, small businesses, Wall Street, and even the average person for leisure. Without the invention of the first mechanical computer design in 1822 b y Charles Baggage, our society would not be where it is at today. The computer has been noted to be most of theRead MoreNext Came The Third Generation In 1963; In This Generation,1681 Words   |  7 Pages1963; in this generation, the computer became smaller, more influential, and more reliable and it was able to run lots diverse programs at the same time. Transistors were reduced and placed on silicon chips, called semiconductors, which hugely increased the speed and productivity of computers. Also, it s much smaller and cheaper compared to the second generation computers. Because of the various improvements to the development of the computer we have seen the computer being used in all areas of lifeRead MoreEffects Of Technology On Society s Society1246 Words   |  5 Pages Effects of Technology on Society Many years ago, historians believe the future would be an amazing technologically advanced place filled with robots and time traveling. But today no one seems to be shocked by all of the advancements (Negative Effects of Technology). The computers are controlling minds, and humans are acting more as robots than citizens. Over the last few decades, there has been a dramatic improvement in the development and use of technology. Workplaces have gone fromRead MoreEssay about The Impact of Computer Technology1664 Words   |  7 PagesThe impact of computer technology 1 Running Head: The impact of computer technology Life learning assignment for CIT 312 In partial fulfillment of the requirements For the Bachelor of Business Administration Degree By Matthew Dotson Professor: Daniel Mays Cohort 19 July 22, 2008 The impact of computer technology 2 Has computer technology enhanced our society or has it crippled our ability to function ethically? ComputerRead MoreSOC 100 Week 5 Assignment Technology and Social Change Essay examples1152 Words   |  5 Pagesï » ¿ Technology and Social Change Keith D. Howard SOC/100 June 1, 2015 Instructor: Christa Raines Technology and Social Change Introduction This report will examine how changes in technology are affected by society, in turn, how the society that produced this technology is impacted by this creation. The paper will specifically address the impact of personal computers, cell phones, and the internet on society, and how these technological advancements relate to the three major sociological perspectives;Read MoreThe Impact of Computer Science on Health Care Medicine1283 Words   |  6 PagesThe Impact of Computer Science on Health Care amp; Medicine Abstract Computer science can be defined as the systematic study of algorithmic processes, their theory, design, analysis, implementation and application. Its functions in the modern society today expand far beyond the uses one could even begin to imagine. Specifically, there is an increased influence in its practical application in the field of medicine. In recent times, an interdependent relationship between medicineRead MoreSocietys Addiction to Computers Essay781 Words   |  4 Pagesin technology, computers have developed to be the leader of the world. Increasingly, computers are playing more roles in helping people to remember a friend’s birthday or maintain relationships with others. Therefore, they have contributed positive to the development of relationships and improvement of the general knowledge of the society. Critics however argue that the society is becoming progressively more dependent on computers. In this essay, the arguments for the dependency on computers willRead MoreIs Google Making Us Stupid?1562 Words   |  7 PagesOver the past couple of years as technology has advanced we have become a lazier and a less intelligent society. Little do we know our brains are being re-wired and re-programmed by the technology we use every day. Nicholas Carr wrote an article called â€Å"Is Google making us stupid?† In the article he talks about the different ways electronic advancements have directly affected society today. Dave Buckley, an author with a similar idea of how electronics run society today, wrote a short essay calledRead MoreThe Impact of Computer Technology in our Social World939 Words   |  4 Pages Computers and technology are two of mostly discussed topics today. Technology has a huge impact in our world. There are advantages and disadvantages about computers and technology – it affects individuals and families, businesses, schools and the entire society. We discuss its usefulness, how it affects people and the ir health, and how it affects the environment. Computers are one of the fastest evolving technologies. There are so many reasons why computers are both beneficial and disadvantageous

B2b Branding A Sustainability Perspective - 1377 Words

B2B BRANDING IN EMERGING MARKETS: A SUSTAINABILITY PERSPECTIVE INTRODUCTION B2B companies, especially in emerging economies, operate in socio-economically and ecologically susceptible areas. We will have to create a conceptual model for how they can utilize develop a conceptual model for how they can leverage sustainability to build their corporate reputation and gain both social and financial rewards. In doing so companies change their focus from being market, customer or even shareholder driven and transcend to being stakeholder driven. In Business-to-Business (B2B) environments, many firms focus their branding activities on the spreading of their brand name and logo without creating a more comprehensive brand identity. Thus, the creation of brand awareness is an important goal in many B2B branding strategies. (Homburg 2010)1 SUSTAINABILITY Sustainability is a tool used to enable everyone throughout the world to satisfy their basic needs and enjoy a better quality of life without compromising the quality of life of future generations† (Jones 2008)2 Sustainability is increasingly drawing the attention of scholars, policy makers, and companies, as the latter are recognizing the necessity and opportunities of implementing sustainable practices in their operations. Marketing plays a substantial role in both applying such initiatives and promoting them, which can be greatly supported through brands. (Kumar 2014)3 Stakeholder Orientation: Stakeholders are usually aShow MoreRelatedBrand Management Review on Disneyland1580 Words   |  7 Pages | Introduction For assessment 1 and 2 (2,500 - 3,000 words each) Your assessments should include the following 9 topics (these topics are synchronized with the notes given by our lecturer): 1. 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The paper articulates typical trajectories for evolving the orientation and aspires to move the discussionRead MoreValue Based Service7682 Words   |  31 Pageswith the whole company, which implies that the service becomes the corporate image (Rindell and Strandvik, 2005). Hatch and Schultz (2001) have argued that the three essential elements of vision, culture, and image must be aligned in a successful branding strategy. 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Belonging narrative free essay sample

An individuals sense of belonging is determined by not only an individuals choices but also attitudes of others. How accurate is this statement: Belonging is defined as being an individuals need to fit in to a specific location. The statement an individuals sense of belonging is determined by not only an individuals choices but also attitudes of others. this is highly accurate; this can be seen within the text the redfern address by Paul Keating. Belonging is the process in which an individuals perceptions, social allegiance and dentities are formed, reinforced or destroyed. In order to establish a sense of belonging, an individual must first understand their need to belong, and comprehend the world in which they want to belong. When an individual does belong, they are able to feel a connectedness and security with those that they belong with, and often share the same values and beliefs. However there are many barriers that can prevent this. We will write a custom essay sample on Belonging narrative or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These can be seen through the form of attitudes and lack of acceptance, however an individuals choice can also be the incentive for belonging. This idea is clearly present within the speech the red fern address by Paul Keating, through which the composer indicates that in order for indigenous Australians to fully belong in Australian society , the attitudes of wider Australian society need to change. To begin, the political speech the redfern address by Paul Keating demonstrates how an individuals sense of belonging is not only determined by and individuals choices but also attitudes of others. The speech highlights the negative consequences of exclusion and isolation, the factor, which was imposed upon the indigenous Australians during the European invasion. Paul Keating highlights how individuals sense of belonging can be determined by others attitudes within the line recognition that it was we who did the dispossessing, we took the traditional land and smashed the traditional way of life. This represents the acknowledgement of the actions of non-aboriginal Australians, upon the aboriginal population. The emotive language smashed the traditional way of life creates empathy towards the indigenous audience as non-aboriginal Australians tore them away from their traditional way of ife-sense of belonging, ultimately forcing them to belong to what the non-aboriginal Australians thought was the right way to live. Keating highlights the negative consequences of exclusion and isolation through the use of alliteration in the line . demoralization and desperation, the fractured identity. The alliteration within the term desperation and demoralization highlights the consequences of the attitudes of the Europeans that was imposed upon the indigenous Australians as children were removed from their homes and families had their land taken away, in which ractured their sense ot belonging. Theretore the speech the redtern address highlights the notion that and individuals sense of belonging is not only determined by individual choices but by the attitudes and implements of others. Furthermore the text the redfern address explored the suffering and trauma, which resulted upon the aboriginal Australians from the imposition of the attitudes of non- aboriginal Australians. When Keating discusses Australias failure to bring much more than devastation and demoralization to aboriginal Australia, he acknowledges he vital role of social acceptance shaping a positive sense of wellbeing -something indigenous Australians have been denied throughout history. Keating also highlights the serious consequences of social rejection on both a personal and social level, which turn affects and individuals ability to allow a strong sense of belonging. Keating utilizes the literary techniques of inclusive language in the line, I think we all need to open our hearts a little bit, as it highlights the sympathy from the responder, as those belonging to the dominant cultural group are able to recognize their part in aintaining the oppression of the indigenous Australians, which allows the responder to relate to their dislocation and displacement. The oppression of the indigenous Australians convey how an individuals belonging is not only controlled by their choices, but by the attitudes of others. the red fern address, highlights how an individuals sense of belonging is not always subject to individuals choices, but by others attitudes. In conclusion, the text, The redfern address reinforces the notion that an individuals ense of belonging is not only determined by individuals choices but also by the attitudes of others.

Memories of Christmas by Dylan Thomas Essay Example

Memories of Christmas by Dylan Thomas Paper Dylan Thomas writes in a poetic style. He was born in Wales and sets a lot of his stories there. He uses an impressionable technique and uses many Christian references in his stories but has never wholly renounced Christianity and does not remain in an organized religion. This story about Dylan Thomas family is clearly set in Wales. This is shown by his references to Wales in the story, particularly when creating metaphors Welsh speaking sea All the cats in Wales standing on a wall This shows that he must have liked living in Wales when he was a child and was probably quite close to his family and friends because he wants to remember them. Something else that shows that they are a welsh family is the use of old Britain expressions and welsh traditions throughout the story e. g. Nuts in May Mother goose. This creates a close family atmosphere and shows how important family is, especially around Christmas time. The language he uses and the way he mentions the family constantly also show this Aunt Bessie had been frightened twice by a clockwork mouse. This also gives you the feeling that they are living in the countryside because of the way he describes the hills and the little houses and a lot of things he talks about We tobogganed down the seaward hill all afternoon. wouldnt happen in the middle of a town or city. We will write a custom essay sample on Memories of Christmas by Dylan Thomas specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Memories of Christmas by Dylan Thomas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Memories of Christmas by Dylan Thomas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The aim of this story is for Dylan Thomas to recall his childhood memories of Christmas and share them with the readers because this may help them to recall their own happy memories or, for those who dont have happy memories it provides a kind of pre-packaged memories to make them feel good. He wants other people to be as happy he is about his childhood and feel the child like innocence in them like he has. Another good thing about the way he writes is that he gives an idea of childrens values and what they were like at the time of his childhood by telling the story as if he were a child again Look, Jack said, Im eating snow pie. The language Dylan Thomas uses often creates blurred, dreamlike impressions with its long, descriptive passages . He uses a lot of similes Like a snowball, growing whiter and bigger and rounder He often uses commas instead of full stops to build up an excited atmosphere. He has also included metaphors and alliteration cats calling Fish freezing. These are used to help people picture sights, smells and sounds that add excitement and feeling to the story. This story has much more feeling in it than The First Miracle this is possible because the story is personal to him so he can just write down his own feelings whereas Jeffery Archer had to try to imagine how a made up character would be feeling. The children in the story seem a lot like the boy in the first miracle. They are all mischievous and sometimes get into trouble. They also have the same way of thinking although at the time the first miracle is set, children were given a lot more responsibility (like going to market to shop) `This story is personal to Dylan Thomas -its autobiographical. This is unlike the first miracle which is a fictional story created for the money and so that the masses will like it. Memories of Christmas uses a childlike perspective of time -everything changes very slowly Eternal snow -since Wednesday His family stay almost exactly the same throughout the story even though different parts of it are from many different Christmases often years apart. It is written like this because that is how a child would see things , they wouldnt notice the changes. As in the first miracle the family in memories of Christmas is a loving, protective unit where everyone can feel safe and warm The front room was lovely and bright, Uncles and aunts sat by the fire, everything was good again This is why family is an important part of every story. Although it seems that things are changing really slowly, it also seems that things are happening very quickly, so quickly that in some parts it is like a list, quickly jumping from one memory to the next. This is very different to the first miracle because everything in that moves quite slowly -its one whole story about one whole day. I think that in a way this makes memories of Christmas more exciting than the first miracle . It has been written in this way because Dylan Thomas is remembering things so quickly-and that makes more memories come flooding back and he has to quickly write them all down before he forgets them again, It seems that they pour out onto the page all at once so that things all seem blurred I cant remember if it snowed for six nights when I was twelve or twelve nights when I was six this gives a good exciting effect. The members of his family are not described in much detail but I still get a good idea of the characters and their role in the family . It seems that he has quite a big family but he only mentions a few uncles and aunts Aunts and uncles sat by the fire. He never mentions a mum or a dad, This may be because he was looked after by other members of the family as his parents were dead . This would have made his family especially important to him. There is uncle Arnold who comes over as quite a fat man The mince pies finished uncle Arnold. But he seems a cheerful friendly old man who is quite close to the family. Auntie Bessie playing pop goes the weasel and Nuts in May and Oranges and lemons on the untuned piano. You get the impression that he only sees these aunts and uncles once a year at Christmas and yet they are still very important to him . It is hard to say their individual roles in the family as they are not very well defined . Only a few characteristics of each member are mentioned ,I think this is because he can only remember the main points of each person from certain things that they did. Mrs Griffiths appears to be a grumpy old woman who is not a member of their family and is not well liked by him and his friends We tobogganed down the seaward hill, all the afternoon, on the best tea tray, and Mrs Griffths complained, and we threw a snowball at her niece. Mrs Prothero I think is Dylan Thomas neighbour who he remembers vividly due to an incident with a fire that happened one Christmas Eve. Mrs Prothero was a very loud and fussy woman when the fire broke out Fire, call the fire brigade, cried Mrs Prothero as she beat the gong. Mrs Prothero husband -Mr Prothero is less concerned about the fire and seems not to realize how serious it is Clouds of smoke and Mr Prothero stood in the middle of them, waving his slipper as though he were conducting. He is quite lazy and it seems that his wife does most of the work around the house -They must be living in a patriarchal society as in the first miracle. The final character mentioned in the story is Miss Prothero who is respected and considered very clever by Dylan Thomas and his friends but she is really quite weird and says very inappropriate things e. g. After the fire she says to the fireman would you like something to read? They seem a very close-knit country community.